Biblioteca Judeţeană "Antim Ivireanul" Vâlcea

  • Publicitatea : de la planificarea strategică la implementarea media
  • Record Type: Language materials, printed: monographic
    Author: Balaban, Delia Cristina
    Statement of Responsibility: Delia Cristina Balaban
    Published: Polirom
    Place of Publication: Iași
    Year of Publication: 2021
    ISBN: 978-973-46-8532-5
    Edition: Ediția a 3-a, rev. și ad.
    Description: 210 p.
    Notes: Bibliogr.
    Language: Romanian
    Series: Collegium; Relaţii publice şi publicitate
    Subject: publicitate
    Subject: mass-media
    Subject: marketing
    Classification: 659.1
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