- Marketingul prin mijloace de comunicare necostisitoare - ,,mini-media"
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Language materials, printed: analytic (component part)
Author: Levinson, Jay Conrad Statement of Responsibility: Jay Conrad Levinson Language: Romanian Part of: Guerrilla marketing: Profituri mari cu investiţii mici/ Jay Conrad Levinson. Bucureşti, s.a.. p. 91-128 Subject: marketing Subject: profit Subject: investiţii Subject: plan de marketing Subject: marketing prin telefon Notes: Cuprins: Sondajul de opinie şi comis-voiajorii: marketingul între patru (p. 91-100), Scrisorile personale: ieftin şi eficient (p. 101-106), Marketingul la telefon (p. 107-110), Pliante, broşuri, prospecte: cum, unde şi când? (p. 111-115), Sugestii pentru mica publicitate: scurt şi frumos (p. 116-121), Afişe mari şi mici (p. 122-128)
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