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Record Type:	Language materials, printed: monographic
Author:	Zyman, Sergio
Translator:	Petre, Oana Alexandra
Secondary Intellectual Responsibility:	Brott, Armin
Statement of Responsibility:	Sergio Zyman, Armin Brott
Subsequent Statement of Responsibility:	traducere de Oana-Alexandra Petre
Published:	Publica
Place of Publication:	Bucureşti
Year of Publication:	2008
ISBN:	978-973-88749-8-5
Description:	316 p.
Language:	Romanian
Subject:	relaţii publice
Subject:	sponsorizare
Subject:	ambalaje
Subject:	simboluri
Subject:	comunicare în afaceri
Subject:	mărci de comerţ
Subject:	brand
Subject:	creativitate
Subject:	marketing
Subject:	publicitate
Classification:	659.1

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