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Record Type:	Language materials, printed: monographic
Author:	Pride, William
Alternative Intellectual Responsibility:	Ferrell, O. C.
Statement of Responsibility:	William M. Pride, O. C. Ferrell
Published:	Houghton Mifflin Company
Place of Publication:	Boston
Year of Publication:	1991
Edition:	7-th edition
Description:	774 p. : 24 p. index
Language:	English
Subject:	marketing
Classification:	658.8

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009 ubfixit050.016 Marketing: Concepts and strategies
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101 $a eng
200 $a Marketing: Concepts and strategies $f William M. Pride, O. C. Ferrell $b *Carte tipărită
205 $a 7-th edition
210 $a Boston $d 1991 $c Houghton Mifflin Company $L s11074
215 $a 774 p. : 24 p. index
606 $3 136286 $a marketing
675 $a 658.8
679 $a 65
700 $3 120238 $a Pride $b William
701 $3 94429 $a Ferrell $b O. C.
801 0 $a RO $b BJVL $c 20101011 $2 unimarc