- Guerrilla marketing: Profituri mari cu investiţii mici
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Record Type: 
Language materials, printed: monographic
Author: Levinson, Jay Conrad Statement of Responsibility: Jay Conrad Levinson Published: ASE World Enterprises Place of Publication: Bucureşti Year of Publication: s.a. Description: 207 p. Language: Romanian Subject: marketing Subject: rentabilitate Subject: profit comercial Classification: 658.155 Classification: 339.138 Notes: Cuprins: Tehnici de gherilă folosite în marketing (p. 11-90), Marketingul prin mijloace de comunicare necostisitoare ,,mini-media" (p. 91-128), Marketingul consacrat - ,,maxi-media" (p. 129-174), Marketingul în afara mijloacelor de comunicare (p. 175-201)
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